你不需要一辆全尺寸的皮卡车,You Need a Cowboy Costume

The most popular vehicles in America may be the greatest examples of overcompensation ever invented.

Full-size pickup truck
Getty Images—Dougal Waters Photography Ltd

这是全尺寸皮卡车的黄金时代。因为市场需要,and because the market is enormous and extremely profitable,最新的皮卡车很舒适,commodious,有效的,我敢说豪华。这个Ford F-150Chevrolet Silverado,和随机存取存储器1500是,respectively,美国最畅销的汽车。和巨大的规模,应用转向喇叭,远程安装牵引钩,还有动力打开的尾门,就像牛仔的连体衣上的后襟翼一样下降,皮卡可能是有史以来最伟大的超额补偿的例子。

If you look at pickups objectively—a stretch for a country raised on "Like a Rock" ads—they are also kind of ruining the world.他们是一种怪诞的嗜好。And our unslakable thirst for them is irrational.

美国人对皮卡车简直是疯了。Last year,在基本持平万博体育怎么充值的新车市场,full-size truck sales grew to nearly 2.5 million units.如果包括所谓的中型卡车,其中许多现在比五年前的全尺寸卡车更长,2018年的销售额增长了15%,那么这个数字将上升到近300万辆。这是2018年每售出六辆新车中的一辆以上。万博体育怎么充值这甚至没有考虑到卡车或汽车的SUV。Taken all together,these vehicles now make up seven out of ten American vehicle sales.

尽管有如此多的市场影响,人们不像你想象的那么喜欢他们的卡车。“我们每年都会运行一个称为“最爱的车辆”的度量标准,当谈到卡车制造的情感联系时,it isn't as strong as some of the other vehicles out there," says Alexander Edwards president of汽车研究咨询公司战略愿景,which conducts an in-depth,一年生的,250,000-person,psychographic 万博体育怎么充值new vehicle owners' survey."People love trucks,they name their trucks,but they're not necessarily more loved than a Honda Civic or Toyota Sienna."

这可能会让你相信卡车,他们的主人,易受某种转换的影响。但奇怪的是,事实并非如此。根据爱德华兹的研究,近80%的替换全尺寸卡车的人会购买另一辆全尺寸卡车,the highest loyalty rate of any vehicle category in the market.Maybe truck buyers are just not quite as effusive about their delight as other drivers.(事实上,与行业平均57%的男性相比,男性的倾斜幅度要大得多——87%可能与此有关。)

那么人们到底喜欢卡车什么呢?爱德华兹说,答案是违反直觉的。卡车司机和其他车主一样使用他们的卡车:上下班,presumably alone.卡车车主与其他车辆车主的最大区别在于他们对驾驶的热爱。"The highest indexed use among truck owners is pleasure driving," says Edwards.Truck drivers use their vehicles this way fully twice as often as the industry average.爱德华兹说:“这是卡车提供的自由。”

这种自由并不完全是自由的。I've recently had the opportunity to get behind the wheel of a trio of top-notch,美国全尺寸皮卡福特猛禽,theGMC塞拉德纳利,and the拉拉米·隆霍恩-它们确实能带来特殊的快乐。They're roomy.他们有成堆的垃圾箱和小柜子。如果你装备得当,中高五位数范围像我们(和许多美国人)一样,they sport myriad functional luxury features.他们也能穿越暴风雪,拖运垃圾,and plowing through desert canyons,all of which I actually did in Michigan,万博体育怎么充值New York,and Nevada,分别。

And they certainly have snorting accelerative capabilities.The least powerful of these trucks,the Ram,有一个电动辅助V-8,使近400马力。The most potent,福特,has a twin-turbocharged V-6 that makes 450 hp.GMC就在中间,有一个万博体育红利反水自然吸气的V-8,可以产生420马力。All can hustle to 60 mph in five to six seconds.That's '90s Ferrari fast.

The big problem,就像美国的很多事情一样,是消费之一。Artificially low domestic gas prices,relative to the damage that burning carbon-based fuels wreaks on the planet and its inhabitants,有助于实现每天驾驶5500磅车辆是可以接受和合理的想法,环保署说的平均回报率10 mpg less than a passenger car,and one that in real-world driving will often struggle to break out of the very low double-digits.Whereas fully one-quarter of 万博体育怎么充值new vehicle owners state that fuel economy is a top priority for them,近一半的卡车买家认为这是相关的,and only four percent say they would pay extra for a greener vehicle.

Truck owners might protest that they are slightly less likely than owners of other categories to use their vehicle as primary transport (83% vs.95%)限制英里和加仑。他们还可能抗议卡车提供其他车辆所缺乏的能力。但是,as it turns out,有相当一部分卡车车主从未使用他们的卡车实现这些功能。According to Edwards' data,75%的卡车车主每年使用他们的卡车牵引一次或更少(意味着,never).近70%的卡车车主一年中至少有一次越野。And a full 35 percent of truck owners use their truck for hauling—putting something in the bed,表面上的雷森D'TrE—once a year or less.

I am not the vehicle police.我不相信保姆的国家。我的工作不是告诉你,你必须跟踪你的法拉利或驾驶你的米亚塔与自上而下。But I do get asked for car buying advice very often,and I always recommend that people acquire the least amount of vehicle that they think they need,不仅是为了帮助地球,也为了让他们的生活由驾驶、停车和加油为主,减轻压力。如果你只是在牵引,off-roading,or hauling once a year,或永远,it might be wise to consider a smaller vehicle,当你真的需要一辆卡车时,租或借一辆卡车。他们有上千万人。There are even amazing services like Turo or ZipCar out there that grant you access to a vehicle for just the time you want it,甚至可以把它送到你家门口。

我怀疑我做过什么皈依者。Vehicle purchases are,在心里,irrational.卡车既结实又有趣又能干,人们挖掘与之相关的东西,in the same way that they seem to enjoy dressing up like their favorite sports stars and watching games,或者在万圣节穿牛仔服。I like to say that All Cars Are Drag,我们穿上和脱下的服装。没有什么比皮卡提供的布奇拖拽更相关的了。

"When asked for attributes that are important to them," Edwards says,“卡车车主在诸如:超越他人的能力等方面过于充裕,为了在开车时看起来不错,to present a tough image,让他们的车作为他们个性的延伸,在人群中脱颖而出。”所有这些都由卡车来完成。At a price.